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We're a London based, outsourced SDR agency executing an omni-channel outreach strategy to deliver business development in the UK, US, Middle East & Europe. Our mission is to present value through our performance, and this is achieved through transparency, giving our clients control over setting qualification criteria at the outset and agreeing the volume of opportunities, required. As an agency, we are incentivised from the top down to deliver performance as we only charge our full fee's when we meet the criteria contractually set out at initial engagement.

We're an agency immersed in performance and delivery.

Digital Prospecting & Lead Nurture

Data Mining & Enrichment

Initially, our focus is to build a highly relevant data set based on the ideal customer profile and buyer persona, presented to us by our customer.

Social Selling

Our team will operate behind social profiles to identify prospects and open communication through conversational dialogue through open questioning.

Email Sequencing

Following our initial outreach through social channels, we will sequence both text based and video pitches via email.

Outbound SDR, telesales qualification

Sales Development Representative’s

We’ll allocate multiple SDR’s to each campaign based on experience and or knowledge of the campaign brief. SDR’s will proactively deploy phone based prospecting on a daily basis, whilst also nurturing digital engagements and qualifying them into appointments.

Pipeline Management

Our team continuously manage the pipeline we create through digital and telesales outreach, as a result of our proactive approach, we generate marketing qualified leads that are then nurtured and qualified based on the criteria you set at the initial engagement with us. 

Reporting & Analysis

Our aim is to create a bespoke reporting structure that meets the needs of our clients, however, in the first 8 weeks of engagement, we request a weekly call for reporting and analysis purposes as this helps us to identify trends, overcome objections and better focus our data to identify hot leads and appointments.

We set the standards of Lead Generation.

Quality Assurance.

We put the quality assurance criteria in your control through contractually setting a qualification brief at the outset and only presenting opportunities when they meet the requested criteria. 

Performance driven commercials.

We drive value through delivery and we'll contractually back performance from output through to execution of qualified appointments, meaning we'll only charge our full fee's when we delivery the quality and volume of appointments you request. 

We're Hungry!.

Our mission is to become leaders in the market through providing a value through performance and unlike many of our competitors, we don't sweat when it comes to interpreting our word into a contract. 

For more information about how we deliver qualified appointment setting, get in touch with one of our team today

Client testimonials


Curral really took the time to understand my business and the types of customers we wanted to target. I was kept up to date throughout the process and they delivered high quality leads. I have recommended Curral to a number of friends who find themselves needing to ramp up sales activity.” Josh C, Head of Commercial

Automotive Facilities Services

I started my grid, power systems and electricity supply consultancy from the scratch with limited help at hand. Curral helped me to reach out to my targeted customers in a very time and cost efficient way, their system is very intelligent and requires the least random communications between each other, but you know how everything is going (which is so important to a starter entrepreneur, who has to deal with everything herself). Curral acted as if part of my team which is so great. Ryan and his team are very responsible and communicate when they see potential for me to miss something important. The result is absolutely amazing and I managed to secure appointments with customers. I would definitely come back to Curral when I see further needs come up in my business.” Xuna L, Founder

Renewable Energy Consultancy

As an agency owner, it can be stressful not knowing when and where your next client will come from. Building a reliable lead generation system is an absolute must for any agency to thrive and scale. I needed to grow and scale my agency and for that, I needed to speak with business owners and decision makers. The ones with the power and cash for our services. It was then that I just so happened to meet Tom (founder of Curral) and his team. And guess what? The rest is history... Their LinkedIn strategy has been really successful for me and If you're sitting on the fence, I highly recommend reaching out to them and giving them a shot.” Aman B, CEO

App Development/Technology Business

Curral’s efforts have resulted in increased referral network and productivity, meeting expectations. Their accommodating and understanding approach has fostered a healthy working relationship. Beyond their technical expertise, they are flexible — they can handle changes to the requirements.” James B, Head of Business Development

Global PR Agency

Very good service, they understand your business and work extremely hard. Good feedback and easy to communicate with. Would use again for sure and massive thank you to George for managing our account.” Josh S, Managing Director

Commercial Insurance Brokerage